This news from Alice Pope's SCBWI Children's Market Blog will please my 10 year old Poptropica and Wimpy Kid devotee:

Penguin Adds Poptropica Imprint (PW)
No man may be an island, as John Donne so eloquently wrote, but in the virtual world of Poptropica kids between the ages of 6 and 14 can visit lots of islands and hang out with literary friends. They can stop at Big Nate Island (based on Lincoln Peirce’s cartoon strip, now a bestselling book series) or navigate to Mythology and soon to Wimpy Kid. And with the launch of a Poptropica imprint from Penguin next fall, they’ll also be able to read island-related books